The dealer is only being a smart businessman. He is maximizing his profit. So as a consumer you have a choice to either allow him to make a big profit or find another dealer that's more reasonable in price. I personally refuse to pay these ridiculous markups.
I'm always amazed at people that tell me they go back to the same sales person year after year and think they're getting a good deal because they have a relationship. Obviously they want to believe they're getting a good deal, but in reality the salesman knows he has a repeat customer at whatever price he wants. If you had a real relationship, you have him over for dinner and he would invite you to his house for dinner and he would help you move.
And as long as they have people willing to pay , they will continue the high markups.
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