Charging "whatever the market will bear," or your "supply and demand" statement has been proven, especially in the automotive industry, as being bad for long-term business. Especially in todays online virtual marketplaces. KIA can do nothing and make a few bucks today or step in an cut allocations to the shady outfits. The decision is there but so isnt where and how we spend our money. NET, This would have been KIA's opportunity to earn my business longterm but by aligning themselves with the likes of shady delaers like Quirk and Dan Obrien they will not. This isnt the first hot product to hit the market and wont be the last.